China Pet Soft Chews Factory
AI-generated product illustration.
Private label and custom soft chews for your dog and cat brand. Start from one of our existing formulas or build your own, then choose chew weight, shape, flavor, texture, serving size, and packaging to fit how you sell.
- Dog & Cat Formulas
- Existing & Custom Formulas
- 0.5 to 3.5 g Chew Options
- Private Label Packaging
Everything You Need Before You Send Your Brief
Jump straight to what you are checking, from active ingredients and chew size to MOQ, shelf life, and how we take your private label project from sample approval to shipped cartons.
Soft Chews We Manufacture
Dog and cat chews by function
03Formula Options
Existing recipes or your own
04Formula & Active Ingredients
Actives, dosage, carriers
05Size, Texture & Flavor
0.5 to 3.5 g, shape, palatability
06Packaging & MOQ
Jars, pouches, order minimums
07Sample & Specification Approval
Sign off before bulk production
08Soft Chew Manufacturing
Mixing, forming, drying lines
09Quality Control
Incoming, in-process, final checks
10Stability & Shelf Life
Moisture, water activity, testing
11Target Market Review
EU, US, Middle East, LatAm rules
12Project Planning
Chews we have shipped for brands
13Pet Food Brand Expansion
Add chews to your existing line
14FAQ
Lead time, MOQ, payment, samples
15Request A Quote
What to send for pricing
Soft Chews We Manufacture
Images: AI-generated illustrations.
Pick an existing dog or cat formula in the supplement category you sell, or use one as the starting point for your own product. Each card shows the species, key actives, and the reference spec you will build from.
Dog
Existing Formula
Joint Support Soft Chews
The largest supplement category for senior and large breed dogs. Start here if you need a proven seller for your first SKU.
- Glucosamine
- Chondroitin
- MSM
- Omega-3
Dog & Cat
Existing Formula
Digestive Support Soft Chews
Probiotic chews sell across every market you target. Choose strain counts and CFU claims to match your label rules.
- Probiotics
- Prebiotics
- Digestive Enzymes
- Pumpkin
Dog & Cat
Existing Formula
Skin & Coat Soft Chews
Omega-rich chews with a visible result owners notice in weeks. A strong second SKU next to your joint or digestive line.
- Fish Oil
- Flaxseed
- Biotin
- Vitamin E
Dog & Cat
Existing Formula
Multivitamin Soft Chews
An everyday chew for all life stages. Easy to position as your entry price point with room to add a premium version later.
- Vitamins
- Minerals
- Nutritional Support
Dog
Existing Formula
Calming Support Soft Chews
For travel, fireworks, and separation stress. We match the calming actives to what your target market allows on label.
- Selected Calming Ingredients
Cat
Existing Formula
Hairball Support Soft Chews
A cat-only chew with a clear job. Pair it with a digestive or multivitamin SKU to give your cat line real shelf presence.
- Fiber
- Digestive Support Ingredients
Dog & Cat
Existing Formula
Urinary Support Soft Chews
Cranberry-based support that vets and owners already recognize. Fits a wellness range for both species without new education.
- Cranberry
- Urinary Support Ingredients
Dog & Cat
Existing Formula
Oral Care Soft Chews
A daily chew for breath and plaque support, sold to owners who will not brush. Texture and chew size matter most here.
- Selected Oral Care Ingredients
Dog & Cat
Existing Formula
Eye Support Soft Chews
A niche chew with little competition in most markets. Useful if you want a senior range beyond joint support.
- Selected Eye Nutrition Ingredients
Looking For A Different Formula?
If your product is not listed above, send us four things and we will tell you whether an existing formula can be adjusted or your chew needs a new formula from scratch.
- Target Species
- Supplement Category
- Preferred Actives
- Daily Serving Concept
Discuss your project. No commitment.
Two Ways To Start Your Soft Chew
Images: AI-generated illustrations.
Start from an existing soft chew formula or build one around your own product. Which route fits depends on your target species, ingredient plan, daily serving, positioning, and destination market. Most brands know within one call.
Start With An Existing Formula
The practical choice when you already know which supplement category you want to launch and do not need to build the recipe from zero.
Pick one of our available formulas, review the ingredient specification, then confirm the product details your project needs. Adjustments are reviewed before the final spec is locked.
- Target species
- Existing ingredient formula
- Chew weight and serving size
- Shape and flavor
- Texture requirements
- Pack count and packaging
- Destination market
Best if: you want a first SKU on shelf quickly, in a category already familiar in your target market, with your own packaging and label.
Develop A Custom Formula
Choose this route when you already have your own formula, active ingredient targets, or a product concept that no existing base covers.
Before any sample is made, we go through your main requirements with you. Formula, chew specification, and serving concept are reviewed as one product, not as separate line items.
- Dog, cat, or both
- Product positioning
- Active ingredients
- Target amount per daily serving
- Preferred chew weight
- Flavor and texture requirements
- Packaging format
- Destination market
Best if: your brand is built on a specific active or claim, or you are moving an existing product to a new manufacturer and need the spec matched.
Not Sure Which Route To Choose?
Send us the supplement category, target species, destination market, and the product you want to develop. We compare your requirements against the formulas we already run and tell you whether an existing base works as is, needs adjusting, or your product is better served by a new formula.
-
Use An Existing FormulaStraight to sample and packaging
-
Adjust An Existing FormulaChange actives, dose, or format on a proven base
-
Develop A New FormulaWhen your concept sits outside our current range
Formula & Active Ingredients
Your soft chew formula is more than an ingredient list. The actives, the amount delivered per chew, the daily serving, the chew weight, and the finished product spec all have to work together, or the label claim will not hold.
Whether you start from an existing formula or bring your own ingredient targets, we review these five points together before anything is finalized.
Typical Formula Directions
Three of the most requested directions and what we check on each before the spec is confirmed. Actives shown are common starting points, not fixed recipes.
| Formula | Common Active Ingredients | What We Review With You |
|---|---|---|
|
Dog
Joint Support
|
|
|
|
Dog & Cat
Digestive Support
|
|
|
|
Dog & Cat
Skin & Coat
|
|
|
Final active levels depend on your destination market and the claims you plan to make. We confirm them with you at the specification stage, not after sampling.
From Ingredients To Finished Chews
AI-generated process illustrations.
Four checkpoints between your ingredient idea and a formula we can sample. Each one is confirmed with you before the next starts.
-
Select Active Ingredients
Confirm the ingredient combination for your species, product positioning, and how the chew will be used day to day.
-
Define The Daily Serving
Set how much of each active your pet owner should receive in the recommended daily serving. This is the number your label claim rests on.
-
Match The Chew Specification
We check the active load against chew weight, chews per serving, and the rest of the formula so the piece can actually carry what the label says.
-
Confirm The Finished Formula
Your final formula is documented with the agreed ingredient spec, serving concept, and chew spec before you approve the sample.
Have Your Own Formula?
Send us your ingredient list, the target amount for each active, the intended daily serving, species, and destination market. We review the formula against the chew specification you want before any sample development starts.
- Ingredient List
- Amount Per Active
- Daily Serving
- Species
- Destination Market
Formula review before sampling. Discuss your project.
Size, Texture & Flavor
Images: AI-generated illustrations.
The formula is only part of your finished soft chew. Chew weight, shape, flavor, and texture also have to fit the species, the daily serving, and the active load.
We review these four together during development so the chew you ship matches both the formula and the way your customer will actually use it.
Confirm The Finished Chew
Before your product specification is locked, confirm the chew weight, shape, flavor, texture, and daily serving together with the formula, not one after the other.
These five details then become part of the specification we use for your sample approval and for every production run after it.
- Chew Weight
- Shape
- Flavor
- Texture
- Daily Serving, Confirmed With The Formula
Packaging & MOQ
Images: AI-generated illustrations.
Plan packaging and order quantity together. Your final MOQ depends on the formula, chew spec, pack count, and whether you use standard packaging or custom printed materials.
Confirm these early so you can judge the order by the finished retail product on the shelf, not just by the number of chews.
Packaging Options
Your chews are packed to the format and pack count your brand needs. Packaging we run includes:
- Bottles & Jars
- Stand-Up Pouches
- Private Label Stickers
- Custom Printed Labels
- Inner Packing
- Export Cartons
- Chews Per Pack
- Chew Weight
- Net Content
- Bottle Or Pouch Size
- Label Format
- Carton Packing
Already have packaging artwork or a preferred pack size? Send it with your product requirements and we review both at the same time.
How Your MOQ Is Set
For existing formulas, our current reference MOQ is based on one standard bottle spec. When your formula, chew weight, pack count, or packaging format changes, the MOQ is reviewed with it.
Existing Formula MOQ
Based on the formula you select and the finished product spec you confirm with it.
Custom Formula MOQ
Reviewed against your formula, the actives involved, and what the production run needs to justify.
Standard Packaging MOQ
Stock bottles or pouches with your label. This minimum can differ from the MOQ for the chews themselves.
Custom Printed Packaging MOQ
Printed bottles, pouches, labels, and other materials carry their own minimums from the packaging supplier.
Product MOQ And Packaging MOQ Are Not Always The Same
Your order can clear the production MOQ for the chews and still sit below the minimum the packaging supplier needs for fully customized printed materials. Knowing this before you plan your first run avoids a surprise at quotation.
The Soft Chews
Set by the formula and chew specification. This is the minimum our line runs for your product.
- Formula route, existing or custom
- Chew weight and chews per pack
- Reference: 500 bottles at 2 g x 150
The Printed Materials
Set by the packaging supplier, not by our production line. Fully customized printing usually needs a larger run.
- Printed bottles or pouches
- Custom printed labels and inner packing
- Separate minimums per material
Launch On Standard Packaging First
Use stock bottles or pouches with your private label artwork for the first run, then move to fully custom printed packaging once your volume supports it.
Confirm Your Order Specification
Send us the formula route, chew weight, chews per pack, preferred packaging, and your estimated order quantity. We review the product MOQ and packaging requirements together before your sample and packaging spec are finalized.
- Formula Route
- Chew Weight
- Chews Per Pack
- Preferred Packaging
- Estimated Quantity
Product and packaging MOQ reviewed together. Discuss your project.
Sample & Specification Approval
Images: AI-generated illustrations.
Your soft chew sample should confirm more than appearance and flavor. Before you approve production, the formula, chew spec, serving concept, and packaging details are reviewed together, as one product.
The specification you approve then becomes the reference for every production run and every batch inspection.
Sample
Your sample is made on the agreed formula and the product requirements you confirmed at the start, so what you receive is a real candidate, not a generic chew.
- Formula Version
- Chew Weight
- Shape & Appearance
- Texture
- Flavor
- Daily Serving
- Pack Count
Which of these matter most depends on your project. Tell us what you need to sign off on and we prepare the sample around it.
Review
Check the sample against the product you actually plan to launch, not only against how it looks in the hand.
Tell us exactly which part: chew weight, flavor, texture, shape, or a formula detail. A named change is fixed in one round; "make it better" usually takes three.
The physical sample and the requirements we agreed together, so both sides are judging the same thing.
Revision
When changes are needed, the revised sample and the updated specification are reviewed again together before anything is approved for production.
A change to the formula, active level, chew weight, or serving size can shift other details, such as texture, pack count, or label claims. We flag these before the next sample, not after.
Most projects close in one or two revision rounds when the first feedback is specific.
Approved Specification
Once you confirm the product, every agreed detail is recorded as the production reference for your SKU.
- Formula Version
- Active Ingredient Spec
- Chew Weight
- Shape & Appearance
- Texture
- Flavor
- Daily Serving
- Pack Count
- Packaging Format
- Artwork Version
Production and batch inspection are then run against this document, so your second order matches your first.
Changes After Approval
Need to change the formula, chew specification, serving size, or packaging after approval? The affected details are reviewed and re-confirmed before the change goes into production.
Your approved specification is updated with a new version, so the batch you receive always matches a document you signed off on.
- Formula
- Chew Specification
- Serving Size
- Packaging
Soft Chew Manufacturing
AI-generated process illustrations.
Your chews are made to the formula and specification you approved. The production areas below show how your product moves through mixing, forming, drying, and packaging, with the confirmed formula, chew spec, and packaging requirements carried into every stage.
Weighing & Mixing
Forming
Drying
In-Process Checks
Filling & Labeling
Carton Packing
Weighing & Mixing
Forming
Drying
In-Process Checks
Filling & Labeling
Carton Packing
Formulation Lab
Raw Material Storage
Texture Check
Batch Records
Finished Goods
Container Loading
Want to see a specific stage before you place an order? Arlo sends production photos, in-process images, and batch records on request.
Quality Control
AI-generated process illustrations.
Every batch of your chews is checked against the specification you approved, from incoming materials to finished product release. Inspection records, batch numbers, and test results are what prove the product in the carton matches the formula, physical spec, and packaging you signed off on.
Raw Material Verification
Your incoming ingredients are checked before they get anywhere near the mixer. Depending on the material and its specification, the review covers:
Materials that miss the required specification are held and not released into your batch.
In-Process Control
Checks run during production so variation is caught on the line, not in your warehouse. Typical production controls include:
Results are compared with the production spec as they come in, so the line is adjusted the moment a parameter drifts outside the accepted range.
Finished Product Testing
Finished chews are evaluated against the requirements of your formula and product spec. Where applicable, testing includes:
The exact test list depends on your formula, ingredients, and the product spec we agreed. Tell us what your market requires and it goes on the list.
Batch Release
A finished batch is released only against your confirmed specification and the inspection results it requires. Batch documentation you can receive:
The batch number on your carton links back to the production and inspection records for that run, so any question later can be traced to the exact batch.
Stability & Shelf Life
AI-generated process illustrations.
Your soft chews need to hold more than their appearance in storage. Texture, moisture, odor, active levels, and packaging performance all decide whether the product still meets its spec at month twelve, not just on the day it ships.
So shelf-life claims are based on your finished formula, packaging format, and the stability data behind them, not one fixed period stamped on every product.
Physical Stability
Your chews are reviewed for changes that alter the condition of the finished product in storage. Depending on the formula and testing program, this includes:
Different actives, moisture levels, and chew weights age differently, which is why a fish oil chew and a probiotic chew do not share one stability plan.
Active Ingredient Stability
If your formula carries a specified active, the shelf life has to consider whether that active is still within spec at the end of it, not only on the day of production.
Where applicable, retained samples or a stability program are used to check active levels at defined storage intervals, so the number on your label matches what is in the chew a year later.
The testing your product needs depends on the formula, the actives involved, and the product spec we agree together.
Packaging & Storage
Your packaging format is part of the stability plan, not an afterthought. These all change how the chews hold up after production:
- Bottle Or Pouch Selection
- Closure Performance
- Moisture Protection
- Pack Count
- Storage Conditions
Confirm packaging together with the formula and the shelf life you intend to claim, rather than choosing it on appearance or unit cost alone.
Shelf-Life Confirmation
Your final shelf life is supported by the stability information available for the confirmed formula and packaging spec. Where records exist, they can include:
- Retained Sample Records
- Texture Or Appearance Records
- Moisture / Water Activity Data
- Active Ingredient Results
- Packaging Condition
Need a specific shelf-life target for your market? Tell us during formula and packaging review so it is evaluated before the final product spec is approved, not after the first order.
Have a shelf-life target your team requires? Send it with your formula and packaging brief and we evaluate it before the spec is locked.
Target Market Review
Images: AI-generated illustrations.
Your soft chew formula is reviewed for the market where it will actually be sold. Ingredient selection, serving directions, positioning, label claims, and supporting documents change between countries and regions.
Before your formula and packaging artwork are finalized, we go through the key product information for your destination market with you.
- European Union
- United Kingdom
- USA & Canada
- Middle East
- Latin America
- Australia & NZ
- Southeast Asia
Destination Market
Confirm the country or region where your product will be imported and sold. Everything else is checked against it.
Ingredient Formula
Review the ingredient list and specified actives against your positioning and what the market allows in a pet supplement.
Daily Serving
Confirm the serving direction and the amount of each active delivered through the recommended daily use.
Product Claims
Review the wording you intend to use for functions and positioning before it goes on packaging or marketing.
Label Information
Confirm the ingredient declaration, serving information, pack spec, and other required details before artwork approval.
Import Documentation
Review the document requirements from your team or local authority before the order spec is finalized.
Before Final Artwork
Send us your destination market, formula, intended claims, serving directions, and packaging format before you sign off final artwork. We review them together, so any formula, label, or documentation change is caught before production is locked, not after the labels are printed.
- Destination Market
- Formula
- Intended Claims
- Serving Directions
- Packaging Format
Market review before artwork approval. Discuss your project.
Questions To Review Before Production
AI-generated packaging illustration; not a customer photograph.
Review the formula, sampling, packaging and document questions for your soft chew project.
Which formula route suits the project?
Compare an existing formula with a custom direction for the intended species and destination market. Review ingredients, chew weight, flavor, and serving size as project requirements before selecting a starting specification.
What should the sample review cover?
Define the texture, chew size, flavor, and serving size points to assess during sampling. Agree the sampling plan for the project and record the reviewed specification before discussing production.
How do product and packaging quantities differ?
Review product MOQ and packaging MOQ separately. Compare the proposed pack format and order quantity, then confirm which packaging requirements apply to the project.
How do formula targets fit the chew specification?
Set out the intended species, ingredient targets, chew weight, flavor, and daily serving concept for review. Check the proposed formula direction against destination market requirements and record the specification points that need sample evaluation.
Which batch records need project review?
Identify the product specification, certificate of analysis, agreed inspection results, and batch traceability information needed for the project. For a repeat order, review the approved specification and any proposed changes before confirming requirements.
Prepare Your Soft Chew Project Brief
Send Arlo your species, category, and market to discuss formula direction, samples, and MOQ.
Pet Food Brand Expansion
Images: AI-generated illustrations.
Already selling dog food, cat food, or private label kibble? Soft chews give you a separate supplement line without touching the positioning your brand is known for.
Each soft chew SKU gets its own formula, serving spec, chew format, and packaging, while the range stays consistent with the market and customers you already serve.
Keep Each Product Specification Separate
A soft chew should not inherit the claims, serving directions, or packaging logic of your food products. These are reviewed on their own before the new SKU is finalized:
Add New Supplement Categories
Four directions most food brands add first. Each becomes a separate SKU sitting next to your existing range.
Dog
Joint Support
A dedicated mobility SKU next to your dog food range, aimed at the senior and large breed customers you already have.
Dog & Cat
Digestive Support
A separate digestive product with its own actives and daily serving, instead of pushing probiotics into the food formula.
Dog & Cat
Skin & Coat Support
A supplement SKU focused on coat and skin nutrition, so your main food recipe stays exactly as your customers know it.
Dog & Cat
Multivitamin Soft Chews
A broader daily supplement for brands that want to be more than a food brand on the shelf.
Build The Next SKU Around Your Existing Range
Send us your current pet food category, target species, destination market, and the supplement direction you want to add. We tell you whether an existing soft chew formula fits your range or a new formula is the better route.
- Current Food Category
- Target Species
- Destination Market
- Supplement Direction
Discuss an existing or custom formula.
Frequently Asked Questions
Questions to consider before your first soft chew order. If yours is not here, Arlo answers it directly.
01
Can I start with an existing formula and still make changes?
Yes. An existing formula is a starting point. Your proposed changes are then reviewed against the ingredient combination, active levels, chew weight, serving size, and finished product requirements.
Changes to flavor, shape, pack count, or packaging are usually handled separately from changes to the active formula. If the ingredient formula changes significantly, a revised sample and specification are needed before production approval.
02
How do you determine the amount of active ingredients in each chew?
The active amount is set against your intended daily serving, not just the amount in one chew.
The formula review looks at the target amount per daily serving, the number of chews per serving, the individual chew weight, and the total active load. These four have to work together before the finished specification can be confirmed.
03
Can a high level of active ingredients be put into a small soft chew?
Not always. Increasing the active load can change the required chew weight as well as flavor, texture, and the overall formulation. Some ingredients also have strong tastes, odors, or physical characteristics that limit how much fits into a smaller chew.
If you have specific active targets, send them with your intended chew size and daily serving so all three are reviewed together.
04
Can the same soft chew formula be used for both dogs and cats?
Not automatically. Dogs and cats have different nutritional requirements, ingredient considerations, serving sizes, and palatability preferences. A formula meant for both species is reviewed specifically for that use, rather than relabeling a dog formula for cats.
Confirm your target species at the start of formula development.
05
Can I change the chew weight, shape, flavor, and texture?
Yes, but they are not independent changes. Chew weight sets how much formula one piece can carry. Flavor may need to cover the natural taste of certain actives. Texture depends on the formula, moisture condition, and active load.
The final combination is confirmed through your sample and the finished product specification.
06
How does custom packaging affect the MOQ?
The production MOQ for the chews and the MOQ for packaging materials are not necessarily the same. Standard bottles, pouches, or labels can support a smaller run, while custom printed bottles, pouches, or other components carry their own minimums set by the packaging supplier.
Formula quantity, pack count, and packaging format are reviewed together before your final order quantity is confirmed.
07
How do I make sure the approved sample is used as the reference for production?
Approve the sample together with a written product specification, not on appearance alone. The specification records the formula version, active ingredient specification, chew weight, shape, texture, flavor, daily serving, pack count, and packaging details.
That document becomes the reference for production and batch inspection. Any later change is reviewed and recorded before it enters production.
08
What tests can be included in the batch COA?
The COA reflects the testing actually required for your formula and finished product. Depending on the agreed specification and testing program, that can include microbiological results, active ingredient testing, moisture or water activity, physical specifications, and other relevant quality parameters.
Test items are confirmed per product, not copied from a generic COA used for every soft chew.
09
How is the shelf life of a soft chew determined?
Shelf life is based on the finished formula, the packaging system, and the stability information available. In storage the relevant changes include texture hardening, sticking, moisture variation, oil separation, odor changes, packaging performance, and where applicable, changes in specified active levels.
Raise your shelf-life target during formula and packaging development instead of expecting one fixed period for every product.
10
What information is needed to review a soft chew for my destination market?
Start with the destination country or region, target species, ingredient formula, active ingredient levels, daily serving, intended positioning, packaging format, and proposed label claims. These show whether the formula, serving directions, claims, label information, or supporting documents need further review before artwork and production are finalized.
Local registration, import, and labeling requirements should also be confirmed with your team or regulatory adviser in the destination market.
Tell Us About Your Soft Chew Project
Share your species, supplement category, and market, even as a rough idea. Contact Arlo to discuss formula direction, sampling, and MOQ.
Hi, I'm Arlo.
Your Soft Chew Project Contact
Contact Arlo to discuss your soft chew formula direction, sampling requirements, and product and packaging MOQ.
A species, a category, and a target market are enough to start. If you already have a formula or active targets, paste them in and I review them against the chew spec before we talk samples.
- Dog, cat, or both
- Supplement category
- Destination market
- Chew weight or pack idea
- Estimated quantity
- Your formula, if any
Chat With Arlo
Contact
Arlo
Send Your Soft Chew Brief
Fields marked * are required.
Plan your next step
Explore OEM project solutions
Custom Pet Soft Chew Development
Plan custom pet soft chews by species, formula direction, shape, sample and packaging. Build a clear OEM or private label project brief with ZoePetSup.
Explore this direction
Soft Chew Ingredient Planning
Prepare a soft-chew ingredient brief with species, material specifications, formula priorities and market needs. Discuss the selected product with ZoePetSup.
Explore this direction
Soft Chew Shape and Texture Development
Plan soft-chew shape, piece weight and texture with clear sample questions and pack requirements. Connect the physical format to your selected product.
Explore this direction
Soft Chew Packaging Development
Compare soft-chew bottle and pouch requirements by product, fill, closure, label space and order quantities. Discuss your private label packaging brief.
Explore this direction
Soft Chew Sample Development
Prepare soft-chew samples with clear product questions, review references and revision feedback. Connect the selected sample, specification and pack.
Explore this direction
Soft Chew Stability and Packaging Planning
Plan soft-chew stability questions around the selected formula, pack and storage conditions. Review evidence needs before confirming product information.
Explore this directionPrivate Label Cat Soft Chews
Explore cat soft-chew references and plan cat-specific formula, serving, sample and packaging review. Discuss your private label cat supplement project.
Plan this rangePrivate Label Dog Soft Chews
Explore dog soft-chew references, formula options, packaging and order requirements. Build a private label dog supplement brief with ZoePetSup.
Plan this range