Soft chews for dogs are the largest pet supplement format by volume. The ten reference formulas below cover multivitamin, joint, calming, digestive, skin, immune, cranberry, respiratory, oral care and botanical positioning in a 2 g chicken-flavored chew. Each can be produced under your brand as-is or adjusted for your market.
A botanical soft chew reference containing neem extract, perilla seed extract, flaxseed powder and brewer's yeast. The source lists a...
Existing Reference Formula
A reference calming formula containing chamomile, valerian root, tryptophan, theanine and melatonin in a chicken-flavored soft chew. The quotation lists...
Existing Reference Formula
A cranberry soft chew reference with cranberry powder, fish oil, flaxseed powder, brewer's yeast and vitamins E and B1. The...
Existing Reference Formula
A digestive-support reference formula combining a probiotic and prebiotic blend, digestive enzymes, pumpkin, FOS and inulin. The chicken-flavored chew is...
Existing Reference Formula
An immune-support reference formula combining bovine colostrum, spirulina, quercetin, vitamins and a prebiotic and probiotic blend. The listed presentation is...
Existing Reference Formula
A reference joint-support soft chew with glucosamine, chondroitin, MSM, fish oil and supporting vitamins. The dog formula is listed at...
Existing Reference Formula
A chicken-flavored reference formula with vitamins A, D3, E and C, B vitamins, folic acid and biotin. Use the listed...
Existing Reference Formula
An oral-care reference formula with kelp extract, sodium pyrophosphate, green tea extract, taurine and other listed ingredients. The chicken-flavored chew...
Existing Reference Formula
A respiratory-positioned reference formula with licorice, thyme, honey, lysine and additional botanical ingredients. The source lists a chicken-flavored 2 g...
Existing Reference Formula
A skin-sensitivity reference formula with quercetin, bovine colostrum, spirulina, fish oil and a prebiotic and probiotic blend. The source specifies...
Existing Reference Formula
Product and packaging images are AI-generated concepts for illustration only. Final appearance, dimensions and packaging are confirmed with physical samples.
We compare your requirement with the reference formulas above and tell you whether an existing formula fits, needs adjustment, or whether a new formula is the better route.
Every product in this catalogue is a starting point, not a fixed SKU.
Use the supplier reference formula as-is under your own brand and packaging. Fastest route to a sample.
Change actives, flavor, chew weight or count to meet your positioning and destination market rules.
Bring your own spec or claim. We review feasibility against the chew base and available actives before quoting.