Soft Chews Catalogue

Private Label Soft Chews

15 Reference Formulas

Reference formulas for dogs and cats, from joint and skin support to calming and digestive care. Every product can be produced under your brand, adjusted to your market, or used as the base for a new formula.

Botanical Blend Soft Chews product concept on a neutral studio background
Cat Dog Botanical Blend

Botanical Blend Soft Chews

A botanical soft chew reference containing neem extract, perilla seed extract, flaxseed powder and brewer's yeast. The source lists a...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Calming Soft Chews product concept on a neutral studio background
Cat Dog Calming

Calming Soft Chews

A reference calming formula containing chamomile, valerian root, tryptophan, theanine and melatonin in a chicken-flavored soft chew. The quotation lists...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Cranberry Soft Chews product concept on a neutral studio background
Cat Dog Urinary Support

Cranberry Soft Chews

A cranberry soft chew reference with cranberry powder, fish oil, flaxseed powder, brewer's yeast and vitamins E and B1. The...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Digestive Support Soft Chews product concept on a neutral studio background
Dog Digestive Support

Digestive Support Soft Chews

A digestive-support reference formula combining a probiotic and prebiotic blend, digestive enzymes, pumpkin, FOS and inulin. The chicken-flavored chew is...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Eye Support Soft Chews product concept on a neutral studio background
Eye Support

Eye Support Soft Chews

An eye-support reference formula listing taurine, blueberry powder, astaxanthin, fish oil and vitamins. This record is held for formula clarification...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Hairball Support Soft Chews for Cats product concept on a neutral studio background
Cat Hairball

Hairball Support Soft Chews for Cats

A cat hairball-support reference formula with Plantago seed powder, inulin, apple pomace, fish oil, zinc and vitamin E. The listed...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Immune Support Soft Chews product concept on a neutral studio background
Cat Dog Immune Support

Immune Support Soft Chews

An immune-support reference formula combining bovine colostrum, spirulina, quercetin, vitamins and a prebiotic and probiotic blend. The listed presentation is...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Joint Support Soft Chews product concept on a neutral studio background
Dog Joint Support

Joint Support Soft Chews

A reference joint-support soft chew with glucosamine, chondroitin, MSM, fish oil and supporting vitamins. The dog formula is listed at...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Liver Support Soft Chews product concept on a neutral studio background
Liver Support

Liver Support Soft Chews

A liver-support reference formula with milk thistle, reishi crude extract, turmeric extract, choline and taurine. The listed format is a...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
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Existing Reference Formula

Multivitamin Soft Chews product concept on a neutral studio background
Dog Multivitamin

Multivitamin Soft Chews

A chicken-flavored reference formula with vitamins A, D3, E and C, B vitamins, folic acid and biotin. Use the listed...

Chew
2 g
Count
150
Flavor
Chicken flavor (as listed in the base)
View Product

Existing Reference Formula

Product and packaging images are AI-generated concepts for illustration only. Final appearance, dimensions and packaging are confirmed with physical samples.

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We compare your requirement with the reference formulas above and tell you whether an existing formula fits, needs adjustment, or whether a new formula is the better route.

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How Private Label Works

Three Ways To Use A Reference Formula

Every product in this catalogue is a starting point, not a fixed SKU.

Adopt The Reference

Use the supplier reference formula as-is under your own brand and packaging. Fastest route to a sample.

Adjust For Your Market

Change actives, flavor, chew weight or count to meet your positioning and destination market rules.

Build A New Formula

Bring your own spec or claim. We review feasibility against the chew base and available actives before quoting.

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